Positively Parenting

By Danielle Sullivan

When Kris Wittenberg had a rude lunch hour experience, she wondered why people were so inconsiderate in certain situations. In fact, Kris exasperatingly asked, “Why can’t people just be good to people?” Between her entrepreneurial spirit, background in public relations, and her longing for a friendlier world, she began to form the ideas for a business that encouraged kindness. Little did she know at the time that this small yet genuine sentiment would become a company that not only encourages children (and adults) to be kinder, but it also gives back to the community.

Soon after that lunchtime experience, she secured both the name and the web address and Be Good to People, the brand and the movement, was born.

The company now boasts a product line that contains more than 30 apparel and lifestyle accessories and products that are environmentally friendly, stylish, reusable containers for both humans and dogs. It includes shirts, hats, infant/toddler apparel, 100% recyclable grocery tote, notepads and a journal with a biodegradable pen. Everything in the line is either black or white, because Being Good to People is that simple.

In addition to spreading a feel good message in a chaotic world, 5% of every purchase goes into a fund that recognizes and rewards people who are being good to people, all over the world.

Just exactly what does being good to people consist of? The company offers some actionable insights:

Being Good to People is…

It’s performing simple acts of kindness, and recognizing others for their “good.”

It’s a renewed feeling of hope, relief from today’s negative news.

It’s joy in simple things. Returning to basic, core values.

It’s communicating a shared belief, like-minded people spreading a positive message.

It’s a movement: changing the world, one person, one kind act at a time.